![]() From general topics like tech and environment to very specific niches, it’s pretty safe to say that there’s a subreddit for nearly every topic under the sun. To date, there are more than 2.8 million subreddits (Reddit Metrics, 2021). The number of subreddits has been growing consistently since Reddit was founded 16 years ago. These communities form the core of Reddit and it’s what analysts attribute to its popularity and success. Reddit is essentially made up of subreddits, also known as communities, where users get together to talk about the different topics that correspond to the subreddit’s title. Understanding just how big Reddit’s network is requires us to first answer the question: What is a subreddit? The same statistics show that ten percent of US adults between the ages of 50 and 64 use Reddit, and this figure dips further to just three percent for those aged 65 and above. From this point on, usage starts to decrease as age increases. This is followed by 22 percent for the 30 to 49 range, which shows that Reddit is clearly more popular among younger adults. As many as 36 percent of US adults in this age range use Reddit-more than one in three. ![]() This then begs the question: What are Reddit’s demographics like and, more specifically, how old are its users?Īccording to the latest Reddit statistics, the site is the most popular among users in the 18 to 29 age group (Marketing Charts, 2021). In other words, nearly four in ten users who visit Reddit leave the site after having visited just one page. The bounce rate of Reddit’s total site visits stands at 38.5 percent. During this time, the average Reddit user visits just over eight different pages. On average, however, Reddit users spend 10 minutes and 23 seconds on the site per visit (Similarweb, 2020). But how much time are they dedicating to Reddit?įrom posting and commenting to upvoting and simply reading, there’s so much Reddit users can do on the site that it’s not unheard of to spend up to hours on end browsing Reddit. The previous Reddit statistics are certainly proof that it’s a popular platform among social media users. How Long Do Reddit Users Spend on the Site Germany is the only non-English-speaking country to rank in the top five, contributing to 3.29 percent of Reddit’s total desktop traffic. It’s clear from these Reddit statistics that the platform is more popular among English-speaking communities. This is followed by the United Kingdom and Canada with around seven percent each, and Australia with 4.14 percent. As a matter of fact, Reddit is the 12th most popular website in the US. The latest Reddit statistics show that nearly half (47.5 percent) of its desktop traffic originates from the US, a clear sign of its popularity there (SimilarWeb, 2022). Now that we have an idea of how many people use Reddit and its popularity, let’s take a look at where users are accessing it from. More than six out of every ten Reddit users (63.2 percent) identify as male. It also appears to be more popular among males. As of April 2021, Reddit is the 15th most-used social platform worldwide, just behind Pinterest. Reddit’s global popularity as a social media platform, however, is much lower. For instance, 81 percent of US adults use YouTube, and 69 percent use Facebook. In fact, there’s still quite a way to go before Reddit catches up to them. However, when comparing Reddit with the most popular social media platforms, it is quite some distance behind leaders YouTube and Facebook. Specifically, 18 percent of US adults say they are Reddit users. ![]() In fact, the latest Reddit statistics show that it is currently the tenth most-used social networking site in the United States (Pew Research Center, 2021). With such a large number of Reddit users, it should come as no surprise that Reddit ranks among the most popular social media platforms. The strong niche communities and high standards of moderation are other reasons there are millions of consumers worldwide using Reddit every day. Unlike many other social networks, Reddit can be used with just a username and email address. Įxperts credit the popularity of the platform to the relative anonymity users have when navigating and posting on the platform. In fact, more recently, over the five-year period from 2015 to 2019, the number of Reddit users logging into the platform at least once a month grew by a whopping 258.33 percent. The number of Reddit users ballooned since its launch in 2005. This is a slight 3.8 percent fall from the 52 million daily active users it had a year ago. → Click Here to Launch Your Online Business with ShopifyĪccording to the latest figures in 2022, there are 50 million daily active Reddit users worldwide (DataReportal, 2022). The very first thing you need to know is the number of Reddit users around the world. ![]()
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